JACK WOLFSKIN completes certification process for ecolabel “Grüner Knopf”

As of now, JACK WOLFSKIN offers a large number of products bearing the ecolabel "Grüner Knopf" ("Green Button"). This ecolabel has been created by Germany's Federal Ministry for Economic Cooperation and Development, distinguishing sustainable clothing & textile products. "Grüner Knopf" defines a total of 46 binding as well as ambitious social and environmental standards, designed to protect both humans and the environment. This ecolabel offers consumers reliable guidance in a market with a multitude of labels and certificates. “Grüner Knopf” warrants that JACK WOLFSKIN’s manufacturing process meets high social as well as ecological standards.

Dr. Gerd Müller, Federal Minister for Economic Cooperation and Development: "The label 'Grüner Knopf' offers consumers straightforward guidance when shopping. I am pleased that JACK WOLFSKIN decided to participate in this government issued label. By doing so, they are sending an important signal of global responsibility. After all, we must also show solidarity with the people who make our clothes. Especially in times of the corona crisis, this is more important than ever.

Melody Harris-Jensbach, CEO of JACK WOLFSKIN: "Sustainability has been an integral part of JACK WOLFSKIN's corporate DNA since the company was founded. This year, we continued to make significant progress with our activities and are very proud to now be able to offer products bearing the “Grüner Knopf”. With this label, we once again prove our pioneering role in terms of sustainability".

In Fair Wear Foundation's recently published Brand Perfomance Check, JACK WOLFSKIN earns an 80 percent score - once again achieving "Leader" status, the best rating possible. According to the report, JACK WOLFSKIN’s performance indicators show both outstanding results as well as significant, continuous improvements. The Idstein-based company audits the supply chain responsible for 99 percent of the entire product supply, well above the 80 percent as required by the FWF. JACK WOLFSKIN's comprehensive monitoring system allows the leading outdoor brand to significantly improve working conditions in the supply chain. Close relationships with the suppliers as well as very frequent visits make intense, joint and ultimately successful efforts possible. On top, JACK WOLFSKIN pursues a proactive approach regarding transparency: production sites as well as all consolidated audit results are published on the company’s website.

On August 1, 2020, JACK WOLFSKIN also joined the Sustainable Apparel Coalition (SAC) and will use the Group's sustainability measurement tool, the Higg-Index, to promote environmental and social responsibility throughout its supply chain. The Higg-Index is calculated using a range of tools that allow the sustainability performance of a company or product to be accurately measured and evaluated. Through its membership in the SAC, JACK WOLFSKIN joins more than 250 global brands, retailers and manufacturers, as well as governments, environmental non-profit organizations and academic institutions, who are collectively committed to improving supply chain sustainability in the apparel, footwear and textile industries.