Summer 2021 – Marked by the wilderness’: JACK WOLFSKIN celebrates 40 years of outdoor expertise

For the 2021 spring / summer season, JACK WOLFSKIN is celebrating its 40th birthday – and spotlighting its origins as an active outdoor brand with the tag line ‘Marked by the wilderness’! Exclusive styles have been developed for the anniversary. The 365 Thunderblaze Jacket, for example, recalls a true classic: the now legendary Thunder & Lightning Jacket from 1994, which has been reinterpreted for the modern age and for a young, style-conscious consumer.

A special highlight for this birthday occasion is the collaboration with the Japanese graphic artist Shinpei Naito. The internationally celebrated concept designer created two colourful prints exclusively for JACK WOLFSKIN. Inspired by his imaginative designs with floral and tropical elements, these became the basis for the functional and stylish Capsule Collection NAITO.

In the area of EQUIPMENT, JACK WOLSKIN is celebrating its birthday with a true success story: the back-ventilated Air Control System! On the market since 1991, this carrying system has undergone comprehensive further development to mark this anniversary and now additionally scores points for sustainability. In the new CROSSTRAIL series, the system ensures optimal ventilation and a super-comfortable fit with the large-pore FUTURE DYE AIRMESH. The material’s innovative dyeing process allows savings of 10 litres of water per backpack.

The ‘Marked by the wilderness’ campaign will play out on all channels. In addition, customers with the JACK WOLFSKIN Card will be eligible for special extras.

For the current collection, JACK WOLFSKIN looked to the pristine nature of the Wild East for inspiration: from white beaches and seemingly endless forests to picturesque waterfalls and rugged mountains. Exciting Eastern Europe – from the Baltic to the Balkans – is virtually terra incognita even for experienced globetrotters! Outdoor and trekking fans can explore new frontiers in spectacular national parks, while urban travellers can discover age-old cultures and vibranturban life in historic cities from Riga to Bucharest. Eastern Europe was chosen as the leitmotif for both ACTIVE OUTDOOR and EVERYDAY OUTDOOR. This provided important stimuli for the development of technologies, materials and colours.

In its new season, sustainability remains an essential core concept for JACK WOLFSKIN! As a pioneer in this area, JACK WOLFSKIN has continued to expand the revolutionary TEXAPORE ECOSPHERE technology and is using it in ever more articles of clothing as well as equipment. The TEXAPORE ECOSPHERE membrane is now produced not only by returning waste cuttings into the process, but also by using 15% completely recycled PET bottles.

At the same time, this sustainability approach is being systematically applied to other areas as well: for ever more styles, zips and buttons, along with transport packaging, are now made completely of recycled materials. Moreover, since the end of 2020, the entire clothing collection and all equipment products are 100% PFC-free!

The Idstein-based outdoor company is constantly finding innovative ways to actively and credibly protect the environment and in the current collection is increasingly relying on the use of natural materials. This significantly reduces plastic consumption and the formation of microplastics. ‘Water-reduced’ technologies also play an ever-increasing role. One example is the FUTURE DYE technique, which enables much of the water and wastewater previously used in the dyeing process to be saved. In addition, JACK WOLFSKIN continues to work hand in hand with the SEAQUAL PROJECT,which promotes the recycling of plastic waste collected from the Mediterranean.

The absolute highlight of the current season is the new BIKE collection. It offers extraordinary products that perfectly combine sustainability and performance – ideal for all bike fans on their tours and trails!

Following the successful launch of the INFINITE HIKE collection in summer 2020, JACK WOLFSKIN is continuing to expand this line in the new season by developing functional products that feature sporty designs, bold colours and maximum performance.

Innovative Capsule Collections have been part of the JACK WOLFSKIN DNA for a long time. Sustainability also plays a very important role in the compact 365 Collection designedexclusively for men: The new styles consist mainly of recycled materials and organic cotton. The PACK AND GO! series has also been systematically enhanced. It is the ideal Travel Collection – the light, modern products offer compact stowability, strong performance and optimal protection in any weather.

Another sustainability highlight in the area of EQUIPMENT is the innovative ECOLOADER PACKS – made entirely of sustainable materials. They combine our environmentalcommitment with a wide range of functions and stylish design. All of the materials make an active contribution to protecting the ecosystem.

With highly functional products for trekking, hiking and other activities, the focus in the area of FOOTWEAR is again on the ACTIVE OUTDOOR segment, where JACK WOLFSKIN has further developed highly functional products with innovative technologies. In the EVERYDAY OUTDOOR segment, the new sustainable ECOSTRIDE sneaker is the ultimate highlight product. There is also a wide range of functional models to suit every activity and budget.

Many products have also been revamped for young adventurers. Sustainable technologies and high-quality, completely recycled materials play an important role – not just for adults, but for children too. New colours provide a fresh look.